Mae’s Mac

Mae’s Mac is a mac and cheese company that is targeted towards creatives who are experiencing a lack of inspiration or creative block. Mae’s believes you can’t be your best self without taking the proper time to rest and recharge. That’s why Mae’s includes the best ingredients to recharge your mind and body. Their tagline “fueling great ideas since 2001” illustrates their vision of inspiring creativity. This project includes handwritten type and hand drawn doodles throughout the packaging suite in addition to the typeface Poppins.

  • For this project students were assigned to create a packaging suite of 3 items sold on a shelf. The branding should be unique and should be cohesive throughout the packaging suite. The items should work together but still maintain product individuality.

  • Adobe Illustrator, Adobe Lightroom, Photography, Hand Written Typography

  • Gold Merit Packaging Award Auburn University Student Juried Show 2023

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