Forbes Women Booklet
For this project I chose to design a booklet for the client ForbesWomen with the goal of giving readers a small taste of the Forbes magazine/digital subscription in order to gain viewership. The copy was gathered from different ForbesWomen articles that focus on three different female entrepreneurs. I intentionally chose three brands that were distinctly different to reach a variety of audiences. In result of these differences, each chapter has a different feel while remaining cohesive. I utilized the interactive videos to distinguish each brand’s tone and give a more human feel to the founders.
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Students were assigned to design and produce a small publication/booklet. Purpose and scope of the booklet was defined by the student and described in detail via design brief and book transmittal. Students were assigned to determine their own binding method for the 32-48 page booklet that has a least three chapters of gathered or written content. In addition, the booklet needed to contain 3 interactive components that would be viewed with the Artivive app.
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Adobe Indesign, After Effects, Adobe Lightroom