Vantigo Tours
For this student redesign I chose the company Vantigo after attending one of their tours on vacation. Vantigo is a unique tour guide company that gives visitors a tour through San Francisco on a vintage VW bus. I created an abstract mark that is distinctive but speaks to the unique and intimate vibe that sets Vantigo apart from big brand tourism. This project includes the typefaces Proxima Nova and Garamond.
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For this project students were assigned to develop a symbol-dominant identity for a client in the service industry. Students should fully develop the identity with an in-depth understanding of the client and audience.
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Adobe Illustrator, Adobe InDesign