Harbert day is an exclusive day of professional development and networking featuring New York Times best-selling author Patrick Lencioni and special guest appearances by Auburn Men’s Basketball Coach, Bruce Pearl and Auburn Football Coach, Hugh Freeze. This event serves to connect current alumni, parents, and friends in a meaningful way to the Harbert College of Business by demonstrating awareness, support, involvement, and tradition.
Harbert Day
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As a Graphic Designer at the Harbert College of Business, I was tasked with creating a visual identity for Harbert Day, a professional development event for Harbert College of Business alumni and friends. The visual language needs to be recognizable and unique to this event while staying within Auburn University’s brand guidelines. The marketing materials created for this event include magazine ads, social media ads, social media posts, and email invitations.
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Adobe Illustrator, Adobe InDesign, Adobe Photoshop
