Banson NYC creates custom tours through the city for College and High School students interested in fashion design. Their tagline "real-life tours through your dream career" gives a glimpse into how inspiring these trips can be for young students entering the fashion industry. In 2022 the founder, Holland, was looking for a rebrand that would encompass this fun, but professional, experience through the city. This freelance project utilizes the typeface Helvetica since it is found all over New York City.