This poster for St. Jude Children’s Research Hospital has the goal of encouraging viewers to donate to the hospital. St. Jude Children’s Research Hospital, located in Memphis, TN, has been dedicated to “finding cures [and] saving children” since opening in 1962. They are focused on researching the hardest to treat cancers in hope of paving the way for a cure.
In order to gain trust from the viewer, the poster must remain professional, but still reflect that the hospital serves children. The poster should inform the viewer of the impact that St. Jude is making, while invoking empathy for the children affected.
St. Jude Poster
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Design a cross-promotional piece of advertising that includes a print and video component. This project will promote an event, organization, or cause. Using an app called Artivive, an augmented reality platform, connect the print and motion pieces. The app uses advanced image and pattern recognition to blend the real-world with rich interactive content such as videos and animations.
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Adobe After Effects, Adobe Photoshop, Adobe Illustrator
