In my position as Assistant Graphic Designer in the Office of Communications and Marketing at the Auburn Harbert College of Business, I created both digital and print media viewed by students, faculty, alumni, and donors. In addition to communicating with the full-time graphic designer and Director of Marketing, I communicated with vendors in order to execute projects.
In my position with the Harbert College of Business, I was tasked with creating a visual identity for Harbert Day, a professional development event for Harbert College of Business alumni and friends. The visual language needed to be recognizable and unique to this event while adhering to Auburn University’s brand guidelines.
During the summer of 2024 the Harbert College of Business launched a strategic marketing campaign to increase participation in its Summer Abroad Program, resulting in a remarkable 218% increase in enrollment from 96 students in 2022 to a projected 305 students in 2025. For this marketing campaign I created brochures for each program that highlights the curriculum, prerequisites, and program highlights. Each brochure needed to be distinct, while remaining cohesive to the entire marketing strategy.
This T-Shirt was created for attendees of the Scholarship Recipient Reception. At this event students get to meet the donors that funded their scholarships. The back of this T-Shirt was created in Adobe Illustrator and Photoshop using an image of the College of Business buildings.
